Nate Hennemann is the bearded mastermind behind these incredible products. To shave his beard would be to deface the Mona Lisa, to demolish the Colosseum, or to follow through on the decision to cast Jared Leto as Joker. His beard is truly a work of art, and is roughly 90% of his overall identity. Although genetics play a small part in its greatness, his beard would not be what it is today without the help of his signature blend of Beard Oil. After experimenting with different brands, he found most of the beard oils sold in stores were not worth the money. Some were too greasy, some seemed watered down, and others had unpleasant or nonexistent scents. He began crafting his own Beard Oil to use everyday, and soon found the perfect recipe. A recipe that makes any beard softer, fuller, healthier, and all-around more spectacular. After daily use, you can say goodbye to beardruff, itchiness, and facial hair stench, allowing you to enjoy life to its fullest as a bearded scholar. So throw out your razors and let your face be seen as Nate-ture intended. Start your facial hair journey, and Lubricate Like Nate.